Stuck for an interesting game for your next workshop on brands. Try brand tarot!
The 32 cards in this pack are based upon the 32 types of brand idea detailed in the Brand Innovation manifesto. The idea is that you use the cards to do the following:
1. identify the typical ideas used by your brand and your direct competitors (usually 6-8 cards) you will put these to one side
2. use the other cards to spark random ideas, which your market hasn’t considered (but have worked wonders in other markets)
the cards come with a full set of instructions, and you will see the whole process explained in detail in the ‘lets kill Lynx’ chapter towards the end of the book.
If you would like to order packs of the cards, I am charging £25 each, or 10 packs for £200 (which after all is nothing compared to what many people charge clients for workshops and brainstormings!) If you work for a charity, college or in any other way have a good case for blagging some free packs do email me, and I will try to help.
Stocks are limited so if you can see a use for these do get your orders in fast!
BONUS OFFER: The first ten ordering over 20 sets (or 20 copies of the book from Amazon) before August 2006 can arrange for me to give a free talk to their department.
Please use the form to contact me or send an email to thejohngrant@btinternet.com.
